Despairing of getting an answer from just about anybody's customer service these days, people are turning instead to Twitter to solve their product problems.
And seeing an opportunity to monetize that fact Salesforce.com has promised an extension of its two-month-old Service Cloud called Salesforce CRM for Twitter. It should be ready by summer.
It's supposed to let companies to find, monitor and join relevant Twitter micro-blogs in the Service Cloud, which is already connected to Facebook and Google.
Dell and Comcast have signed up for the new service.
With CRM for Twitter a company will be able to capture and monitor conversations by creating a record in the Service Cloud that tracks the original post and all subsequent replies. They can then funnel solutions from the Service Cloud knowledge base into a Twitter post.
There are reportedly eight million Twitter users but the free service still hasn't figured out how to monetize its popularity. Perhaps it'll go the way of sponsored tweets since Salesforce claims 50% of all service conversations take place in the cloud.
Salesforce CRM for Twitter will start at $995 a month for five agents and five business partners with support for 250 customers
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