Tuesday, March 24, 2009

Salesforce’s deal with Twitter

Salesforce's deal with Twitter - "Platforms are moving to a service. It's not just about apps; it's about platforms."

Salesforce.com CEO Marc Benioff discussed his company's use of the cloud computing and Software-As-a-Service (SaaS) at a New York conference, demonstrating the new features of its Sales Cloud. Google, Facebook, Microsoft and IBM have also been pushing hard into the cloud-computing space as part of their grand strategies. Saleforce also has a new agreement with Twitter.
NEW YORK – Salesforce.com CEO Marc Benioff, whose company just cut a new deal with Twitter this week, is seeing the possibilities of cloud computing expand as more and more platforms – not just applications – move into the cloud.

Along with Google, Facebook, Microsoft, IBM and other companies, Salesforce has been making an aggressive push into cloud computing, recently focusing on expanding its Software-As-a-Service (SaaS) repertoire. The company currently maintains a Sales Cloud and Service Cloud.

"We've seen Google and Cisco and Omniture all come out and say the same thing," said Benioff, during a March 23 appearance to partially promote Salesforce's deal with Twitter. "Platforms are moving to a service. It's not just about apps; it's about platforms."

Salesforce has been busy adding functionality to its two main platforms: Sales Cloud and Service Cloud.

On March 23, Salesforce announced that it was integrating Twitter into its Service Cloud, where it would operate alongside Facebook connections, Google search, online communities and other applications to provide a cloud-based customer service channel.

Salesforce took a few moments during its presentation to argue that Twitter is of great utility to the enterprise.

"There's a question that Twitter asks: 'What are you doing?'" Frank Eliason, Director of Digital Care for Comcast, said during the presentation. "There's a lot of great data, data that marketers pay a lot of money for, and it's there for free."

Reality TV star Jade Goody dies after cancer fight

Jade Goody's family asks for "privacy at last" after the death at 27 of the brash former dental assistant who turned her tumultuous life and struggle with cervical cancer into a one-woman reality show.

Mocked as a slob, then celebrated as an everywoman, Goody lived one of the world's most public lives, with cameras capturing everything from her racial slurs to her cancer diagnosis and chemotherapy.

Goody gained fame in 2002 at age 21 when she joined the British version of the reality television show "Big Brother," in which contestants live together for weeks and are constantly filmed. She became a highly divisive star and something of a national touchstone who sparked debate about race, class and celebrity.

During filming of an Indian version of "Celebrity Big Brother" in the summer of 2008, Goody received a diagnosis of cervical cancer by telephone from a doctor in Britain. The camera captured the deeply personal moment, which was shown repeatedly on TV.

The progress of her illness was chronicled in detail in the tabloid press and weekly magazines. She underwent surgery and chemotherapy in the public eye — filming part of the experience.

The Archbishop of Canterbury Rowan Williams, who heads the Church of England, said Goody showed a brave side in the face of death.

"If in her earlier career it was all about her, then I think at the end it was about something else," Williams said.

Bald and frail, Goody married fiancee Jack Tweed last month in an elaborate event staged at an elegant countryside hotel outside London. The wedding was shown on television and the photos were sold, prompting criticism.

But Goody, who grew up in a poor London neighborhood, defended herself — saying she wanted her two young sons to have a better life than she had. Goody's father was a heroin addict who served jail time for robbery and died in 2005; her mother was a former crack addict who lost the use of an arm in a motorcycle accident.

"People will say I'm doing this for money," she said. "And they're right, I am. But not to buy flash cars or big houses — it's for my sons' future if I'm not here. I don't want my kids to have the same miserable, drug-blighted, poverty-stricken childhood I did."

Goody's publicist said last month that the cancer had spread to her liver, bowel and groin.

Prime Minister Gordon Brown said Sunday that Goody used her fame to help others.

"She was a courageous woman both in life and death, and the whole country have admired her determination to provide a bright future for her children," Brown said. He also praised her for her efforts, after her diagnosis, to raise awareness about cervical cancer and the need for screening.

Though many praised Goody in recent months for the way in which she handled her illness, she was often mocked in the press during her stint on "Big Brother" for her weight, her big mouth and her apparent lack of general knowledge. She branded the English region of East Anglia "East Angular," and asked whether it was abroad.

She didn't win the show, but she earned millions through television and magazine appearances, an autobiography, a perfume and a series of exercise videos.

Goody was labeled a racist bully for her treatment of another contestant, Bollywood actress Shilpa Shetty, while filming the British version of "Celebrity Big Brother" in 2007. Goody bad-mouthed Shetty's cooking of Indian food, mocked her accent and referred to her as "Shilpa Poppadom." While complaints against the show skyrocketed, so did ratings.

Goody's treatment of Shetty sparked anger in India and Britain — even becoming the topic of debate during a House of Commons question-and-answer session with then Prime Minister Tony Blair. A major sponsor suspended its advertising deal with "Celebrity Big Brother," and a chain of perfume shops pulled a Goody-endorsed fragrance, ironically named "Shh..."

After television viewers voted to evict Goody from the show, Goody — herself of mixed race — insisted she wasn't a racist. "I argue like that with everybody. It wasn't just because of the color of her skin that I was that aggressive," she said during an interview on Britain's GMTV.

Shetty and Goody eventually reconciled. On Sunday, Shetty told the BBC, "I am deeply saddened, but I am glad Jade is out of pain and that she died peacefully with her family around her."

After Goody was evicted from the "Celebrity Big Brother" house, the Indian Tourism Office invited Goody to travel to the country. She did, visiting charity projects and later agreeing to appear on the Indian reality show.

"The people of India have only seen a small part of me, and I'd like to show them that there is more to me," Goody said. "I'm a mother of two, a businesswoman. I can't be all that bad."

Goody is survived by Tweed and her two sons, Bobby and Freddie, with an ex-boyfriend, television presenter Jeff Brazier. She also is survived by her mother, Jackiey Budden.

Budden told reporters Sunday: "Family and friends would like privacy at last."

Salesforce unveils Twitter CRM software

Salesforce Inc. on Monday said it will offer a customer-relationship management application for the popular micro-blogging service, Twitter.

The new application aimed at helping companies find and assist their customers who are going to Twitter community to solve product problems rather than call customer service.

Comcast Corp. and Dell Inc. have already signed up for the Twitter to Service Cloud, San Mateo-based Salesforce said.

The software lets customer-service agents search for tweets on their products and companies, look through a database for answers and keep track of the "conversation level" on a certain topic or product. It will cost $995 a month for five agents and five business partners, and support for 250 customers.

Salesforce stock rose 6.53 percent to close at $37.03 Monday on a day when market indexes rose about 7 percent.

Meanwhile, Forrester analyst Jeremiah Owyang speculated on Monday that customer-relationship management could be a business model adopted by San Francisco-based Twitter Inc.

"This has tremendous opportunities for Twitter should they create their own brand management system that they can resell to the world's companies to monitor, alert, track, prioritize, triage, assign, followup, and report on the interactions with brands," he said on his blog Monday.